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CASE STUDY - Tasting a New Opportunity
CLIENT: Schwan’s
Food Company, a multi-billion dollar direct sales food company
specializing in home delivery via the largest truck fleet
in the world.
GOAL: Explore
alternative markets for its home delivery food product line
in order to build upon its traditional consumer customer base.
CHALLENGE:
To identify and explore special markets where Schwan’s
could use their current infra-structure to distribute more
of their products. Schwan’s success in their niche of
food sales and home delivery to consumers is unparalleled,
but assistance was needed to identify other types of potential
clients. Entering an entirely new market channel was a distinct
possibility.
ACTION:
Cavanaugh developed planning and execution strategies
in Schwan’s entrance into the food fundraising special
market, designing both collateral and marketing strategies
for brokers. Cavanaugh also helped Schwan’s develop
a whole new brand that would be their entrée into the
Corporate Food Gift market, helping to pick the product line,
as well as developing packaging and marketing strategies to
allow this new brand entrance into the ASI promotional product
market and the premium and incentive market.
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