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CASE STUDY - Charity Involvement
CLIENT: CIGNA
Healthcare, one of the Top 5 health insurers in America.
GOAL: Maximize
internal donations for the company’s annual March of
Dimes fundraising effort to maintain CIGNA as one of the charity’s
Top 3 corporate partners.
CHALLENGE: Coordinate
an effective and fresh marketing plan every year to best incent
a diverse 20,000-employee workforce and a team captain network
to coordinate this fundraising campaign.Cavanaugh created
special themes every year to boost participation and designed
and sourced collateral marketing materials and promotional
products to incent eager participation.
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