|
CASE STUDY - Calculate the New Business
CLIENT: McKesson
GOAL: Steer
additional business to McKesson by providing attention-getting
items to medical administrators.
CHALLENGE:
Cavanaugh needed to produce, assemble and individually
drop ship each gift.
ACTION:
Cavanaugh provided custom-printed boxes and colored
paper-fill to strategically display the calculator and world-time
clock selected by McKesson. Each package was then individually
shipped in a separate box.
RESULT: Cavanaugh continues to provide this
item on an as-needed basis as McKesson targets additional
business opportunities.
|
