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CASE STUDY - Picinic Items for CNBC
Employees CLIENT:
CNBC
GOAL:
Provide CNBC employees with Holiday Gifts of lasting
value and usefulness, generating excitement among employees.
CHALLENGE: Pinpoint
an item or group of items able to please a wide range of employees
in CNBC’s Manhattan location.
ACTION: Cavanaugh’s
Sales & Marketing Team suggested a collection of items
that resulted in a prized and popular gift for CNBC employees.
The collection included: a Coffee Backpack, Coffee Cups, Thermos
with CNBC logo, and Snacks from Cavanaugh’s Deservings
affiliate. The Cavanaugh Distribution Center Team combined
all items into a backpack, gift-wrapped it, and shipped them
to CNBC for presentation to their employees.
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