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CASE STUDY - Attentions All Coaches!
CLIENT: C.R.O.N.S.
(Come Ready Or Never Start)
GOAL: Create
a tri-fold brochure for one of the nation’s newest lines
of sportswear in a national direct mail campaign to 37,000
high school coaches throughout the United States.
CHALLENGE: The
direct mail piece had to stand out from the rest of the every
day mail received by our target coaches. It also had to feature
four t-shirt designs, a history of the brand and an simple
order form that could be easily completed and dropped in the
mail.
ACTION:
Cavanaugh’s Visual Design Team developed a tri-fold
mailer utilizing bright colors certain to stand out to our
target audience and attractive to adolescent males, our ultimate
target audience. The order form was placed on the back of
a tear off postage paid reply card making the return of the
order form a simple one-step process.
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