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CASE STUDY - Need to Generate More Business!
CLIENT: Air
Products & Chemicals
GOAL: Generate
interest from current and prospective clients to respond to
a seasonal direct mail campaign designed to increase sales
in a weak economy.
ACTION: Cavanaugh’s
Sales & Marketing Team designed the reward incentives
for the Spring & Summer seasons. Current & prospective
clients who responded to APCI’s direct mail flyer were
rewarded with an Ice Cream Scoop for the Spring Mailer, and
a Barbeque Kit, including Barbeque Sauce & Grilling Utensils,
for the Summer Mailer. Response for these two campaigns netted
a 20% increase over previous seasonal direct mail campaigns
prior to Cavanaugh’s involvement. We also directly participated
in the design of the direct mail flyer itself.
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