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CASE STUDY - Pfizer's Darwin Logo
CLIENT: Pfizer
GOAL: Create
a logo for the Darwin software to be used by Pfizer CHC employees.
CHALLENGE: Design
a logo that would ultimately be in competition with designs
of major New York design firms.
ACTION: Cavanaugh’s
in-house Visual Design Team created a logo that embodied the
high-tech feel of this new software, but also incorporated
elements that were in line with the current Pfizer Corporate
image. This logo was easily Pfizer’s top choice, beating
the competition from higher priced New York ad & design
firms.
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