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CASE STUDY - Consumer Promotion Fulfillment
CLIENT:Pfizer
CHC Health and Wellness Department
GOAL: Help the
Pfizer Community Affairs Department promote the awareness
of certain health topics and issues, specifically those relating
to women’s health concerns.
CHALLENGE: Support
a Pfizer consumer sampling initiative featuring products addressing
certain women’s health concerns.
ACTION:
Cavanaugh supported this project by providing fulfillment
services resulting in 15,000 packets featuring Pfizer women’s
health products being assembled for use in a sampling program
in New York City.
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