GOAL: Maximize sales for it's allergy relief medicine, Zyrtec, when it was launched as a non-prescription drug at retail.
CHALLENGE: Gaining advantageous shelf space and promotional buy-in from major box retailers.
ACTION:
Source and supply a collection of branded promotional products in a green 5-gallon "Zyrtec: Satisfaction Guaranteed" buckets that were distributed to a major box retailer to promote its non-prescription retail launch.
